Our commitments

Our commitments

As a global household cleaning company offering consumers a specialist range of products and solutions to clean and freshen their living space, we are driven by a commitment to continuous innovation and 'fresh thinking', quality, environment and safety.

Quality

We are committed to provide high quality products that meet the needs of our consumers for cleanliness and freshness, every day, everywhere, developing a high level of consumer satisfaction and loyalty.

Our approach is supported by a leadership style that encourages the quality culture throughout the company through continuous training, communication and motivation.

Our Customer Relations Team, based at Thetford in the UK, is our consumer face.

Environment

We are a member of the AISE, the independent international association for soaps, detergents and maintenance products and are committed to their charter. We take sustainability into account throughout the lifecycle of our products, from design and manufacturing through to disposal.

Safety

We recognize that health and safety is a fundamental and integral part of our way of running the company and deploying our strategy. We are committed to achieving our business goals whilst protecting our teams and the environment in which we work.